3 basic mistakes in marketing management result in LOW marketing ROI

By Ha Bac Nguyen

Whatever financial situation firms fall in such as loss, break-even, or profit; they often seek for marketing solutions in the hope of improving their business. However, after some time spending heavily on marketing, most of them could not increase either sales or ROI marketing to the expected extent.

From the perspective of marketing management, there are  three following basic mistakes business often makes that cause the situation: HIGH investment, LOW ROI marketing.

Do you know "SMALL" marketing shortcomings can "LARGELY" impact revenues?

By Ha Bac Nguyen

One of the main objectives of any marketing program is to reach as many targeted customers as possible. Thus, if companies do not carefully plan and evaluate marketing programs, they would suffer adverse impact on not only turnovers but also brands.

This ebook analyzes case studies of how 4 multinational companies operating in Vietnam (Ford, ANZ, Colgate and HSBC) failed to achieve their expected outcomes because of their insufficient marketing execution.

6 serious mistakes in marketing implementation cause LOW profits

By Ha Bac Nguyen

Understand the mistakes in marketing execution almost every business makes will help your company to achieve not only an INCREASE in sales, but also a DECREASE in marketing costs, hence a GROWTH in profit.

How to MAXIMIZE online marketing ROI

By Ha Bac Nguyen

The rapid development of Internet technologies has brought much greater benefits to consumers, on the other hand, making the competition between businesses even fiercer. Any company who wants to win the online battle should know best about how to attract target customers to their online  marketing systems, then leading them through different stages of Customer Lifecycle.

Duct Tape Marketing system, the comprehensive solution to Marketing Ineffectiveness

By John Jantsch

In the context that “website surfing” is a popular habit of the society, marketing must be executed comprehensively , synchronously, and correctly in  order to generate competitive advantages. This ebook shows the 7 core steps  which help businesses operate marketing in such a way.

How to build a REMARKABLE business by focusing on the TOTAL CUSTOMER EXPERIENCE

By John Jantsch

7 mini-case studies guide the way of how successful international companies such as P&G, Apple, Dropbox, Zappos,... using customer leading process of Duct Tape Marketing, the Marketing Hourglass, to turn their focus squarely on the customers and achieving outstanding outcomes.

7 essential stages of a TOTAL ONLINE PRESENCE

By John Jantsch

Your online presence is your key to success no matter what your business sells – no matter if all of your transactions are done face-to-face – no matter if you don’t yet see a way to get a return on your Facebook page – no matter if you’ve never bought an online ad.

Discover the core components needed to build your Total Online Presence including specific details and action items for each stage.

Create a REFERRAL ENGINE

By John Jantsch

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.

This eBook will show you how to craft a strategy that compels customers and partners to voluntarily participate in your marketing, to create positive buzz about your products and services to friends, neighbors, and colleagues.